The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard-pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.

If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.      

What is an AI Marketing Tool?

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that are analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move. 

All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lightning speed that makes AI marketing tools for businesses so formidable.